Face-to-face classes available now - Learn Chinese / Japanese / Korean in London - 0208 935 5183
Labubu: The Toothiest Toy Taking Over the World
If you've recently spotted a wide-eyed, snaggle-toothed creature peeking out from someone's backpack, desktop, or Instagram feed, you’re not alone. That’s Labubu, and it’s not just a toy. It’s a cultural phenomenon, a collector’s obsession, and in some circles, a full-blown fashion accessory.
But Labubu’s story goes deeper than just hype. Born from the imagination of Hong Kong artist, Labubu reflects a unique blend of whimsical storytelling and the East-meets-West creativity that defines much of Hong Kong’s cultural scene. So how did a tiny monster with a big grin become one of the most coveted figures in the designer toy world?
Photo: @mirakayis765/ Pinterest
Photo: @extragrandlavish / instaram
The Origin Story: A Monster Is Born
Labubu (拉布布) wasn’t born in a corporate lab or a slick marketing department. It was born in the imagination of Hong Kong-born artist Kasing Lung (龍家昇), who now lives in Belgium. A former comic illustrator, Lung dreamed up Labubu as part of his universe called The Monsters, which are a group of whimsical, elf-like creatures that feel like they stepped out of a twisted children’s book.
Labubu quickly became the standout character: furry, fanged, playful, and just a bit mischievous. Think of it as the lovechild of Totoro and a gremlin, but cuter.
Originally introduced through artwork and limited edition figures with boutique toymaker How2Work, Labubu's fate changed dramatically in 2019 when it joined forces with China’s collectible toy giant, Pop Mart (泡泡瑪特).
Lemon Tea Labubu, released in 2025
A refreshing twist straight from Hong Kong! This design is inspired by the city’s iconic bottled lemon tea, an everyday classic from local cha chaan tengs, now reimagined as one of Labubu’s most beloved looks.
Pop Mart and the Blind Box Boom
If Labubu is the star, Pop Mart is the stage that made it shine.
Pop Mart popularised the concept of “blind box”(盲盒) toys, the sealed packages where the contents are a surprise. You buy a box, open it, and hope you get your favourite character (or an ultra-rare “chase” version). It’s like Pokémon cards meet high-end vinyl figurines.
When Pop Mart launched Labubu as part of The Monsters series, it instantly stood out. Every drop sold out. Fans started lining up overnight. And then came the resale market...
Inside every Pop Mart blind box is a surprise figure, expect anything from a common cutie to an ultra-rare collectible.
Photo: Pop Mart
Photo: @Popmartuk / instagram
Labubu are sold at Pop Mart UK in April 2025.
How popular is Labubu? So popular that it caused chaos in the UK. In May 2025, crowds lined up overnight and fights broke out over new drops, forcing Pop Mart to pause in-store sales. The good news? Labubu returns at the end of June, with new safety measures in place.
Quiz Time:
Difference between Zimomo vs. Labubu vs. Mokoko?
Answer
Zimomo, I FOUND YOU, released in 2023
Photo: Pop Mart
Zimomo is a giant leader with unique tail. It often wears themed outfits like food, clouds, or fantasy costumes. Zimomo looks sweet and calm.
Labubu, Time to Chill, released in 2022
Photo: Pop Mart
Labubu, is with no tail, wild fur, big ears, and a toothy grin. It has a mischievous and playful look. Labubu has a more “ugly-cute” style that’s bold and quirky.
Mokoko is known for her pink fur, heart-shaped nose, and long eyelashes. She embodies sweetness and charm, offering a different vibe compared to Labubu and Zimomo.
Photo: Pop Mart
Mokoko, Close to Sweet, released in 2023
The Collector Craze: Labubu as Investment (and Identity)
Some people buy Labubu for fun. Others treat them like rare sneakers or NFTs. Certain Labubu figures have fetched upwards of $20,000 (around £15,700) at auction, especially larger or special-edition models. One giant mint-green version reportedly sold for over a million yuan (approximately £110,000) in China.
On resale platforms like Xianyu or eBay, Labubu change hands at double or triple their original prices. With secret editions, crossover designs (like Coca-Cola collabs), and limited drops, it's a perfect storm for collectors. It’s no longer just about toys,it’s about bragging rights, identity, and sometimes, serious profit.
Why Do People Love Labubu So Much?
1. Design that Hits Different
Labubu blends childlike innocence with a devilish grin. It’s weird, whimsical, and strangely comforting. With its shaggy body, giant ears, and toothy smile, it sparks curiosity and nostalgia in one shot.
2. Endless Variations
Pop Mart and Kasing Lung have created dozens of themed Labubus, from fairy tale styles to dessert-themed ones, astronaut versions, floral gowns, samurai suits, and more. There’s a Labubu for every vibe and mood.
3. It’s a Little Mysterious
Labubu doesn’t talk. It doesn’t have a cartoon series (yet). And that blank slate lets fans create their own meanings. Some see it as cute and protective. Others, as mischievous and magical.
4. The Thrill of the Hunt
With blind boxes and secret editions, buying a Labubu is like rolling the dice. Will you get the common figure, or the rare gem worth hundreds?
Global Obsession: From TikTok to the Louvre
From Zimomo to the irresistibly mischievous Labubu, see Lisa dive deep into the adorable world of designer toys.
Though Labubu exploded first in China, it quickly gained fans worldwide. Especially after BLACKPINK’s Lisa was spotted with one on her bag. That was a turning point. Then came Rihanna, who posted an Instagram story with a gold Labubu charm beside her Fenty beauty bag. In interviews, she called it “ugly-cute” and said it reminded her of childhood monsters, “but in a comforting way.”
These co-signs from global icons made Labubu instantly desirable among Gen Z and millennial trendsetters. Soon, fashion influencers, K-pop stars, and stylists began showcasing Labubu in streetwear shoots, outfit flat-lays, and travel vlogs. Now, Labubu is trending in Southeast Asia, Australia, Europe, and the US. Pop Mart stores from Sydney to London draw long lines. Social media is packed with unboxing videos, shelf tours, and “flex” photos of rare finds. Labubu even got its own art museum collaborations, including a Louvre-themed series. Yes, this little monster made it to Paris.
The Controversy: Not Everyone Is a Fan
And then there are the wild internet rumors: Some people joke that Labubu looks like a demon, or is cursed, or “summons mischief.” (Spoiler: It doesn’t.) Still, for every critic, there are thousands of fans proudly displaying their monster armies at home
Photo: @alohacharms808/tittok
Of course, not everyone loves Labubu. Some parents and critics say blind boxes are just another form of “kid-friendly gambling.” Others think the characters look too “scary” for children.
There’s also a growing issue of fake Labubu figures flooding the market, especially online. With official editions selling out fast or reselling for high prices, many unsuspecting buyers end up purchasing knock-offs without realizing it.
The Future of Labubu: More Than a Toy?
With its growing popularity and cult status, Labubu might be heading for even bigger things. Here’s what fans are hoping for:
* An animated series (there have been rumors)
* More collaborations with brands like Nike, Uniqlo, or high fashion
* Interactive games or apps
* Regional exclusives to hunt during travel
Whatever happens, it’s clear Labubu isn’t going away anytime soon.
